Well-treated Employees Treat Customers Well
I know…we hear all the time about how critical it is for companies to be customer-centric if they want to succeed.
But here’s a different way to look at it. If you are employee-centric in a way that engenders true employee engagement, your customers will feel well served. It’s just common sense. Employees who are treated well pass those good vibes and good service on to their customers.
Here’s an alarming statistic for those of us who want happy, productive employees…according to a Gallup poll, less that 33 percent of U.S. employees are engaged on their jobs. That means that two out of every three workers are blasé at best about their work. They simply don’t care very much about what they do, how they do it or how the company is perceived as long as they get their paycheck.
Think about the implications for your business. If your disengaged employees are on the production floor, they don’t care much about quality or about making your product or service better and more competitive. If your disengaged employees are in sales, their lack of enthusiasm for your offering is hardly encouraging to buyers. And if your disengaged employees are in service, your reputation as a company suffers further as customers are not handled in a way that aligns with your brand promise.
From our own Best Places to Work Employee Engagement research, we know that that engaged workers are over 40% more productive and effective than their unengaged counterparts. They also are stronger advocates for the company and its products and are more likely to stay. We also know that you can draw a straight line from engaged employees to happier customers and to better business performance.
Employees who look forward to doing their job, contributing their part, supporting their team and fulfilling the vision of the organization are simply good business. And your customers will thank you too.
To learn more, download our Employee Engagement and Retention Toolkit